Job Digital Marketing Manager : Expectations vs. Reality.
In the past few years, digital marketing has undergone astounding changes, making the risk and uncertainty associated with this new field of workless intimidating. One can now view an ad campaign on their phone and instantly start earning money for their efforts.
However, that doesn’t mean it’s easy to succeed:
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success is often measured by how accurately you can predict consumer behavior based on data gathered from your advertising campaigns.
My experience working with a digital marketing company has opened my eyes to the reality of this business. The sad truth is that it is mostly a business model, not the boon to society that it should be. We are constantly told that firms like Google and Facebook have transformed the internet into a hub for limitless communication and collaboration.
This may be true for those seeking knowledge or entertainment. But as an alternative to traditional employment, businesses can now choose to replace workers with machines in order to cut costs while increasing profit margins.
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Job Digital Marketing Manager Example:
The reality is that most people who work for digital marketing firms do not understand the business model. They are there because they need money, and not necessarily because they want to be. Therefore, when it comes to their job, “digital” can mean anything and nothing at the same time. As a result, these firms provide employees with a constant stream of empty promises.
For example, I expected that my job would involve creating advertisements or video tutorials about the company’s products. Instead, my job mostly consisted of sending emails to clients. However, if I told a client that his product was rubbish, or that he was wasting his money, I would be fired.
As a digital marketer myself, I have learned the hard way about how to cope with these businesses. These firms increase their profit by deceiving consumers and overcharging them. To make matters worse, they do not view their employees as part of the company and are therefore not prepared to give them any sort of benefits or guidance.
For example, there is no company-wide training program. New employees must figure out how to use the software and capture leads all by themselves.
Additionally, one of the biggest problems faced by digital marketers is not having a real sense of what they are doing. They might claim to be experts on technology or platform yet never actually use it themselves.
This is because seniority often comes with experience and – in some instances – this involves doing the same job for several years until one is trusted enough to be promoted to a higher position. Alas, the lack of entrepreneurial spirit at digital marketing firms can make one feel like an indentured servant.
Nevertheless, there are some firms that genuinely care about their employees and strive to be principled employers. However, they are few and far between.
As a result, most firms simply use the mechanism of employee review to manage their workforce: a system that hands over ratings to employees so that they can be easily fired if they do not meet certain criteria in the form of customer satisfaction. Some firms even demand that their employees have a minimum number of reviews before allowing them to have a break.
Conclusion about Job Digital Marketing Manager:
I do not expect the marketing industry to change overnight; however, I wish to see it benefiting everyone: consumers and employees alike. Perhaps this will be made possible through the use of new technologies, but for now, there are only a few firms that are prepared to take on the challenge.
The good news is that there are some ethical examples in digital marketing companies and if you choose wisely you can get an honest job with good pay.
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